Think Unoriginal, Think Blogging

Why do blogs have similar layouts, similar content, and similar approach to writing?

Bloggers claim to be an innovative and creative lot, but honestly, I currently don’t see many bloggers challenging the blogging traditions. When I visit blogs in a particular niche, I get the impression that I am reading the same blog over and over. Other than some of the experienced bloggers, who manage to write an insightful post or two now and then, everyone else acts like a member of a huge mob.

Combine this with the blogging advice from the so-called expert meta-bloggers that puts emphasis on following the same ol’ rules of content creation and promotion, and you’ve got a situation that stifles innovation in blogging.

Since bloggers are the individuals who take the role of authority and leadership, you’d think they are highly unique people, influencing the minds of their readers in their own inimitable ways. But the reality is very different. Bloggers have turned into a noisy crowd, where no voice can be distinguished from the other one.

Even in the A-list crowd, the voices fade in strength with time. Tell me how many bloggers you liked to read yesterday but have stopped reading now because they bore the hell out of you? There are many I can name (but am prudent enough not to name).

The problem with them big guns is that they are stuck in their old ways of blogging, and their voice has lost the vigor that seemed to enthrall us in olden times.

As much as I’d like to rant on about how many bloggers disappoint me, I’d want to take a look at what could be making the blogs so boring.

If you think your blog has become dull and boring, and you seem to be losing interest in blogging, then probably:

  • You don’t read blogs outside your niche.
  • You don’t read anything else other than blogs.
  • You think there are certain blogging rules you have to follow.
  • You think A-list bloggers always say and do the right thing.
  • You never take your blog as a tool that is as dynamic as your real self.

You have been running in a circle for so long that it never crosses your mind if it’s possible for you to get off the track and explore new possibilities.

What are those possibilities? I’ll be damned if I knew what direction your blog should take. I only know, or at least I think I know, where my blog should head.

My conclusion is the same as Matt’s:

A lot of bloggers say that blogging is about “the long haul” and they then quote statistics about how a massive xx% percentage of business fail, or how bloggers give up after a few months, or how it generally takes 3 – 5 years for a blog to become successful.

This annoys me.

If all new bloggers are to believe the best strategy is to write great content day in day out, network, participate in social media sites and all the usual tactics, then how will blogging evolve?

Those tactics are a necessity and practically guarantee success in blogging in 3 – 5 years. What bloggers fail to teach is how to generate new innovative ideas for growing a blog quickly.

The vast majority of bloggers are aware of the essentials and carry them out, but are not taught to think creatively.

I don’t have all the answers, but what I am trying to explain is that top bloggers don’t have them all either. Try taking a break from reading the same blogs. The chances are if you’ve been reading them long enough you have gained all possible knowledge the author has.

What solutions do you propose to stir up and change the “outdated” blogging trends?

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