When I was new to blogging, I kept hearing this advice from the oldies that you must blog on a daily basis no matter what, and that if you didn’t post on a certain day, your angry, shovel-wielding readers will chase you around the blogosphere. However, now that I have some first-hand blogging experience under my belt, my conclusions differ greatly from those respected bloggers. I have also learned that all advice is not necessarily good advice, even if it comes from a reliable source. You should experiment and find out out for yourself what works for you.
Although posting daily is essential for news related blogs (such as Tech Crunch) to feed their readers with the news and reviews about the latest happenings in their niche, it is a big no-no for the blogs that consist mostly of advice, opinions, and researched articles.
By fighting the urge to post daily, you can:
Improve the quality of your articles – The more often you post, the more your post quality will deteriorate. One (or two or three) good article every week is better than seven or more mediocre articles per week.
Gain more comments and links for every post – Posting a lot of articles over a short time span also isn’t good for building links and comments. If you don’t have a very large readership and you post too many articles, it means your readers will have to choose one or two articles to comment on and link to and ignore the others. Twenty comments spread across 4 articles mean only 5 comments per article. Whereas the same number of comments for two articles mean twice as many comments for each one of them.
A post that stays on the home page for a whole week will garner much more attention than a post that is replaced with a new one every day.
Plan and research to your heart’s content – With a less tight posting schedule, you can plan, research, and write your articles in separate sessions, as opposed to doing it all in one sitting. For instance, you can find the idea for your post, research it, and outline it today; draft, write, and save it tomorrow morning; proofread, revise, and improve it in the evening. It’ always best to break down a formidable looking task into several small tasks to get it done with elegance.
Keep blogging fun – Blogging should be fun, not a chore. When you force yourself to make a post everyday, or worse, make more than one post everyday, you’ll eventually suffer from burnout. On the other hand, posting only a few articles over a week would be a lot more fun because you would not feel rushed and stressed.
Not to mention, posting less often will allow you to spend more time with family, go outside, play games, and watch your favorite TV shows without feeling guilty.
I’ve been posting almost daily on Blogging Bits, and I can assure you it takes up a lot of my time, yet I don’t feel satisfied about the quality of my posts. I always think I could have done better if I had spent more time researching and reviewing the posts. So I am going to put my money where my mouth is and cut down my posting frequency to something like 4 posts a week, shifting the focus to providing more quality content and leaving myself plenty of time to spend on extra-blogular activities.
How often do you post on your blog, and do you find it stressful to keep up with your posting schedule?
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Sometimes, I feel pressured to post more often in order to gain more readers. But, coming up with quality articles daily is a tough job, especially when blogging isn’t your full-time job.
I’ve actually started using the “post draft” feature in WordPress lately, something I’ve done very little of in the last couple of years. Some of my “what-I-call quality” articles are just waiting to be published, but I’m holding off on them until I’ve covered all my bases and it’s ready for publishing.
I couldn’t agree more, there isn’t a recipe to how to blog.
As any other thing, you must have an objective and a plan to achieve it. Above all, you must be truthful with your readers.
If you say your blog is a daily journal of subject X, then a daily post is needed. If don’t specify a rating post, you must deliver quality and stick to what you have promised even if you write only weekly or monthy.
Seth Godin has even considered a blog for a single post and I agree with him.
I think each blog has it’s own ideal posting routine. You’re right, you shouldn’t be pressured to meet someone else’s standards.
On my new blog, OpTempo, my goal is the exact opposite. I’m shooting for about 10 quality posts a day. I do mix it up a bit between short “look at this video” posts, site reviews, news item commentary posts, and longer ‘think’ pieces. Keeping the quality and volume where I want it will be a challenge. I just started the blog last Saturday and I’ll have over 70 articles by the end of today. My goal is 200 articles by Nov 1. It is kind of stressful but fun too.
But, I agree with the jist of your article, set the pace that fits your goals and personality.
A few months back I tried not posting every day… it’s just not me. I definitely prefer posting everyday.
I don’t think it is ‘bad’ to post daily. I think the key point is not posting rubbish just for the sake of post frequency. If you can publish good quality material on a daily basis then that is a good thing, and of course your ability to do that is largely determined by the time you have available. The more good quality posts you have the more exposure you can get which can result in traffic and subscribers. Personally I try to blog daily, but I have more time now so I can write quite in-depth articles.
I try to post m-f and not on the weekends as it seems slow for my market of golf. Getting guest bloggers once in a while can take pressure off too.
Great article and one that I couldn’t with more.
I started out blogging between 2-3 times a day, now I’m posting 1-2 times a week. And I’m loving it.
Higher quality posts, more links, more discussion.
I am sorry, but this has to be a joke, if your intention is to blog for fun, than it does not matter. If you plan to live from blogging, not only should you post every day you should have a minimum of 5-10 post.
You show me some one who does not post daily, and I will show you some one who is not making any money.
I am a professional blogger, my job is blogging, this month I should make over 6k and if my job is to blog I act accordingly.
To be clear if you blog for fun, it does not matter if you blog for money, it is just a different story.
My site right now has over 10k unique hits and over 20k page views a day and all this in less than 90 days, no you do not achieve this by posting every other day.
I tend to post twice a week but I certainly won’t stick to that schedule religiously. I’ll only post when I have good content to publish rather than push lower quality stuff onto my readers. I tend to write lengthy articles which take more time to work on so my posting frequency is naturally lower.
I haven’t posted anything new on my site for almost a week now. Posting less will be a model I’ll continue with. It doesn’t seem to impact comments, links or readership base.
Justin, I find drafts useful only if they contain properly outlined ideas. If I leave a half-baked idea in the draft, there is no way for me to get into the same mindset again and take it to completion.
Guilherme Zühlke O’Connor, well said. I think Seth Godin meant that once you write a single post, you’ll be addicted to the blogging, and will be adding more detail to the fist post in the form of new posts! It’s difficult only to get started writing about your passion, the rest is as easy as building a house one brick a day.
Stven, yeah there are many different kinds of blogs, and every blogger should find out for himself which post frequency suits him, his subject, and his audience best.
Frank, well since you call it “An Experiment in Rapid Paced Blogging” it’s quite OK to experiment and learn for yourself if fast-paced blogging yields any tangible results. But I’d urge you to re-think your strategy. Your blog is pretty new and with such a rapid paced posting you don’t stand a lot of chance to leave lasting impression on your new readers.
Jeremy, think about it, if you put the hard work and time spent on two articles in just one article, which one would be better?
Caroline, agreed. If you are willing to spend plenty of time and effort on posting daily, your blogging wouldn’t suffer a lot in terms of quality. But what if you suddenly find it hard to spend so much time on blogging, would you end up feeling guilty and stressed?
Mike, been there done that. Guest bloggers do ease up the pressure a bit
Snowboardjohn, it’s amazing how much relieved one feels with less frequent posting as compared to posting more or less daily.
Dean, I’d say it does impact comments, links, and readership base, only in a positive way
When I decided to take blogging seriously I felt overwhelmed with writing everyday. It didn’t take me long to realize that I wasn’t going to and not to push it.
But all the “A” bloggers were advising folks to post daily. STILL!
I’m post when I find content worth commenting on or I have something worthwhile to my readers to read. I’m sure I’ve lost some “loyal” readers but once I became comfortable with my routine I get more comments and the RSS subscriptions have gone up.
I’ll keep thing just like they are for now.
Don
VIC, blogging should be fun in the same way as anything you do should be fun. For example, if a web designer does not even enjoy designing web sites, he has no career in design. I think you have got the definition of ‘fun’ wrong.
Check out doshdosh.com and copyblogger.com as examples of successful bloggers who do not post daily, let alone post 5-10 articles per day
Don, glad we agree
@Vic,
I agree in part with you, but I think you are missing a point here. There are many possible market plans out there.
There is the Google Ads thing, that many people are doing these days, and among the many other possibilities there is authority blogging in which blog is a way to promote you or your company as a professional on a certain Area, and this is also blogging taken professionally.
I can list you a dozen blogs that receive much more that 10K hits a day, that the blogging activity is an essential activity for indirect monetization with high income and that posts may be as scarce as twice a month. Some of those are on my blogroll.
There are many shades of gray between full time problogging and teenage fun blogging. Not all market plans and objectives require you to write every day.
Vic, Steve Pavlina. He makes something nuts like 4k a day.
Mohsin – I’ll try it out again. No posting for me today.
Jeremy Steele:
Domain Name: STEVEPAVLINA.COM
Created on: 04-Aug-04
Been Around for over three years. And no he does not make 4k a day.
Mohsin:
I was specific on making the difference between blogging for fun and for money.
Guilherme: Name me one blog that has been around for less than 90 days and receives 20k hits a day.
Look I am not here to convince anybody, the fact is I make money and all of you do not, period!
Once a while I stop and read a new blog to see if i can learn something new, here as in most blogs, there is nothing new to learn it is more of the same.
A kid who reads this blog and more of the same contact me a week ago, and ask me if I could help him, he was trying to be a professional blogger but it was not working out. I visit his site and of course as most noobs it was a clone like this site, another blog on how to blog and be successful blogging.
I let him contact me via skype, and since I felt bad for him I decided to help him. I gave him a domain name to buy and gave him a list of things to do and how to do it.
His domian was registered in the morning and by the end of that night, it was indexed with over 15 new post and had la ready made $59.89 in adsense for that day. The most he had ever made was something like $1.45.
Again there is nothing I could learn here, but there is something you can learn from me.
LOL, Good luck with your plan.
vic, good luck making money.
P.S. I don’t know why, but Akismet keeps catching your comments as spam, so I have to retrieve your comment every time from the spam queue. I usually don’t hold anything for moderation, so I am sorry about the delayed publishing of your comments.
Vic, he does make 1k a day though: http://www.stevepavlina.com/blog/2006/05/how-to-make-money-from-your-blog/
@Vic,
Don’t be upset man, it is a healthy discussion so far and it is a pity you don’t think you can learn something from it.
Anyway, authority blogging, that is a different kind of blogging that the one you do, is about create authority over time. It is much harder to build and takes more time, but it is also less vulnerable to post frequency.
I can speak for me, but I think I speak for many, when I say that I pay my accounts with the money I make with my work and my blog is a great tool to help me make my income through authority.
Jeremy Steele kid so if I make a post saying I make 20k a day you believe me lol
, Kid use logic if he is making $1000.00 a day that is $365k a year, but he still has a free theme and is asking for donations, please kid do your research do a ping of the ip and you will find a surprise.
Guilherme: Good Point
Mohsin: Thanks for letting me know, I just tested on my other 8 blogs that of course use Askimet and did not have a problem.
Nothing annoys me more than having to trawl through 10 new posts per day, most of which are recycled from other sources.. Who has 3650 high quality ideas of their own per year??
I post only twice a week. thrice on some.
I still get a few hundred visitors each day. You don’t have to post daily, posting daily is pointless if the content sucks.
Vic, I’ve got screen capture of my Akismet spam page for you http://img518.imageshack.us/img518/5241/bloggingbitsakismetspamrw3.png I’ve blurred the email and IP part to protect your privacy.
But be warned now, if you keep insulting other commenters like this, I wouldn’t bother retrieving your comment from the spam queue anymore.
Seeing as how Steve Pavlina used to run an award winning shareware company – yes I do believe him.
In the beginning I think you should post a lot, and then fade out. You need some “fast” content on your blog to get some respect… I have started to slow down, and do only post 4 or 5 times a week. Started out with something like 10 – 12 post a week.
Yeah wouldn’t it be nice to only have to post every once in a while. My site is news related and I post many article a day. Its just the niche I am in.
It depends on your goals and your commitment. Not all blogs need to be posted to everyday, but from an SEO perspective, blogging every day provides greater benefit. Every blog post is considered a separate web page by the search engines. Therefore, every time you create a blog post you are creating another opportunity to be found in the search engines. If you optimize your blog posts like you do your web pages then you stand a better chance of increasing your readership through search engine optimization. But I do understand that some people can have trouble coming up with new and interesting things to write about every day. If that’s the case then daily posting probably is not for you. If you are a hobby blogger then you can just post whenever you want. If you are trying to earn money from your blog then the more often you post the more likely you are to reach your income goals.
[quote comment="858"]It depends on your goals and your commitment (…) If you are trying to earn money from your blog then the more often you post the more likely you are to reach your income goals.[/quote]
I fully agree with the first part, but only in part with the second one.
If you assume the premise that
more traffic = more money
I am inclined to agree with you, but the point that is missing is how you turn visits into money. This is when the first part I quoted comes in.
When blogging for adsense the business plan is rather simple, there is a certain percentage of people who click on ads and you make your income: more visitors, more money. But what if you have a different business plan.
Another way of making direct monetization is by an affiliate program, say, selling amazon products. But, because the visitor must put money in order to make you earn some (not just clicking) you must convince them that it is a good idea. Maybe, you can compensate less visits with a bigger conversion rate. Keep in mind though that while you easily make more adsense clicks than Amazon sales, usually you earn more on a single sale.
Maybe you don’t make any direct monetization at all. Maybe you are trying to sell a professional image of yours and sell projects to clients. Maybe a good client can make you the income of several months.
It doesn’t matter at all if you post every day or not, but what you show of yourself must really speak wonders
Guilherme,
I’m afraid you’re making this much more complicated than it really is. All I said is “the more often you post the more likely you are to reach your income goals.” You can post 15 times a day and not make a penny. You can also post one time and give up blogging altogether and close the biggest sale of the century (although it isn’t likely). My point was simply that stepping up to the plate to swing a bat one time in a baseball career may yield a home run or it could get you on base but the fact is that most batters achieve an out more times than they achieve a hit. Statistically speaking, the best batters in baseball only achieve a batting average of 1/3 (that is, 1/3 of the time that they step up to bat they achieve a hit). Those are the best hitters. By the same token, if you want to increase your chances of closing a sale (of any kind, regardless of your monetization model) then you should increase your “at bats.” Blog posts increase your “at bats.”
[quote comment="863"]I’m afraid you’re making this much more complicated than it really is. All I said is “the more often you post the more likely you are to reach your income goals.”[/quote]
My mistake, I fully agree with you now
i’m eric. joining a couple boards and looking
forward to participating. hehe unless i get
too distracted!
eric
Wow, what a great blog this is. I’m glad I stumbled on this site. I’m going to subscribe to your rss as well as come back when I have time and go through your archieves.
up
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[b]Do any of you still chat in Yahoo Chat?[/b]
I haven’t been in yahoo chat for over a year since they were swamped by bots but thought I’d give it a try again the other day. Man have they gotten bad! Not only are most of the people in the rooms bots but they’ve gotten rid of almost all of the adult rooms and now only have a bunch of generic little cheesy rooms left. I did try paltalk but the room mods kick you out for any stupid reason and the people were really clique. They also want you to pay for some of the features so I gave up on them pretty quick.
There is one chat site that is pretty good called [url=http://oohya.net][b]Oohya Chat[/b][/url], they have cams and voice and profiles unlike most of the other crappy chat sites out there and don’t have any bots but they just don’t have the user base yahoo had. I think they have promise if more people start using it but still isn’t anything like yahoo used to be. It seems to be the best one out there for now though.
Anyone else know of any other good free chat sites out there?
Hi everyone
I hve been hearing lately about credit repairing companies and the amount of work they get in their business . One of my cousins is running a credit repair business, I have talked to himn about the busines but. I need mor information on this so that I cann start my own credit repair business .
Please do suggest your views on this!
Neo
Hey im new to the forum
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Thanks
I agree that blogging should be fun but I have no problem having fun and blogging or wikiing at the same time. A site that teaches you how and the technical jibblejabble is here
http://www.meshplex.org/wiki/Money/How_to_Make_Money_with_a_Website
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