Whether you are a marketer, a pro-blogger, or a visionary trying to change the world one post at a time, you’re trying to sell something to the world. Whether you sell ideas or tangible or digital products, you’ve got a potential market that you want to convert.
And no matter how good you are at what you do, if you aren’t passionate about what you sell, your target market will know you aren’t being honest with them.
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This is a guest post by Shivanand Sharma. He is a full time blogger and a renowned Web Developer. Check out his web technology blog for more of his excellent tips.
AdSense is the choice of many when it comes to monetisation. It’s used by starters and pros alike. While there’s a lot written about it on the net and offline, I’m here today to share a few of my tried and tested tips and help you make the most of your ad space. Since this information comes right off my several years of experience as a professional blogger and web-developer, it would be fair to say that these are the lesser known tips of the trade.
First a little background. Many of us would already be familiar with the Adsense heatmap. It is basically a schematic of the regions of a web page most likely to receive visitor clicks. Essentially, these are the regions which are better suited for placing the ads on a site. So take a good look at the figure and keep it handy for the rest of this article.
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This guest post by Matt Harzewski (a.k.a. “redwall_hp”) of Webmaster-Source, provider of daily tutorials, tips, roundups, and links for bloggers and designers alike.
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In my previous post I asked everyone if they made money blogging, and not surprisingly, majority of commenters replied in the negative.
The reason why many, or should I say most, people don’t make money from blogs is that most of the easy ways to effectively make money from blogging are considered somewhat bad, unethical, user-unfriendly and so on.
So bloggers who have worked hard to build a community around their blog, stay well away from money making practices that may harm their reputation and put off their readers. They happily choose the community over money.
I, too, fall in the same category of bloggers. I could run AdSense and plethora of other types of ads to monetize my blog, but I consider this to be bad from user experience perspective as well as an ineffective monetization strategy.
Ineffective? Sure, in my case, my readership consists mainly of bloggers and web masters who are pretty tech savvy and immune to advertisements. They either ignore the ads, or are turned off by them because they come here for information, not to see ads, especially when they can tell an ad from the real content.
So if you are one of the bloggers who don’t make money blogging, here’s good news for you. You don’t have to monetize your current established blog with evil ads to make money. There are other ways to make money from blogs. Some of these are really tough ones. For example, creating a product and selling it on your blog, or using your blog to promote your expertise a.k.a services.
The good news is that you don’t have to use any of the above methods to make money from blogs. Instead, take a look at the following ways.
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Do you make money blogging? I, for one, don’t.
It may seem like a a strange question, but do you really blog for money? Will you stop blogging if you don’t make money with your blog?
When I started this blog, I wanted to make money from it. But slowly, as time passed, my perspective changed. My blog became my identity, and people who read me (yes, you!) became my friends.
Now I don’t blog for money. I blog just to share my take on different issues in internet marketing, blogging, and web design world. And I really love doing it.
Note: I’m not averse to money. And I certainly wouldn’t reject it if a money making opportunity arises!
In my observation, most bloggers start blogging for money, but as time passes and they don’t make more than a few pennies, they either give up, or persist – just for the fun of it!
Those who persevere, gain new insights into their target market, and actually find out how to monetize their blog, directly or indirectly. Those are the ones who really make money blogging, and become an inspiration for a new generation of bloggers.
Well, see, I’m still here. And I don’t make money from blogging (though in my case, it’s intentional). I’m in the second phase of blogging.
Now the real question (and please answer) Do you make money blogging? What phase are you in? How long have you been blogging? Do you plan to keep on blogging no matter what?
Have got an idea? Want to do something? Then do it. You’ll not get very far by just thinking about it. You’ll get nowhere by not doing it.
The biggest impediment in the way of everything we don’t achieve is the lack of courage to actually do it. Heck, we can’t even fail if we don’t attempt to do it.
When it comes to blogging and working online, most of us tend to be passive learners. It’s easy to read all the information and feel all wise and knowledgeable, but any information that is not put to any use is, well, useless.
In fact, I read two kinds of books/blogs/anything readable. 1) That is practically useful. 2) That is absolutely useless but has high entertainment value, e.g. fiction.
The problem starts when I read something that I mean to read for its practical value, but instead I reduce its value to mere entertainment. Reading information gives me the satisfaction that I’ve done something useful, but if I do nothing to incorporate this new information into my blogging/webmastering activities, I might as well have read another one of those John Grisham’s legal thrillers.
So here’s the best nugget of advice anyone can ever give you to transform your life: Try all of your ideas, and don’t be afraid of failure, for if there is anything worse than failure, it’s not even trying.
If you are held back by the excuse that you are not yet ready, you’ll never be ready. There’s always more to learn, isn’t it? And what you learn from experience far outweighs what you learn from passively observing. If you want to know how to swim, you’ll have to read the instructions manual. But if you want to swim, you have to take the plunge once!
Oh and I’ve been thinking of writing smaller (Seth Godin style) posts, and see, I’ve done it!
Update: Oh scary! Many bloggers have covered different angles of the same point today: Do what’s important and do it now! Brian recounts how he went through a life-threatening accident to realize he needed to do what he loved. Dave talks about the importance of spending time with people you love and urges us to do it right now. Meryl gives tips on balancing your work and personal lives by, again, doing what’s more important rather than what you mindlessly do.
Do you have any insights to share with us too?
Shock! Horror! I suddenly stopped ranking for many keywords in Google SERPs.
I noticed yesterday that Google, that had been sending me 200+ visitors daily, started pretending as though I didn’t even exist. I can’t figure out why it happened. Maybe it’s just some algorithmic change and I’m just making a mountain out of a molehill, but it’s equally possible that Google thinks I’m selling text link ads.
I’ve been creating web sites for four years, and I know if a site all of a sudden drops from all its rankings, there’s definitely something wrong.
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