Have you been putting a lot of your time and energy in some posts and only a tiny fraction in others? If so, you are reducing your blog’s value bit by bit.

Here’s why you need to craft each and every post with great care.

Your blog is your product

See your blog as a package with each post as its feature. One bad post means one more feature that adds to the bulk of your product but nothing to its usability, and overall value.

The sum total of the value of your posts is the value of your blog

Now, since you update your product regularly you increase its value with every good post and vice versa. As your product evolves and gets bigger, the value of your product is determined by the total value of all posts you made on your blog. If the sum of valuable posts is greater than their valueless siblings, you have done a great job of creating a valuable product.

The best features of your product

Every product has features that differentiate it from other products of the same kind. For your blog, your pillar posts are what make your blog different from other blogs.

One more interesting thing, developers update their products to improve the prominent existing features and remove the useless ones. So, how can you apply that to your blog?

If you have a very large blog with hundreds of posts, I can’t think of a way to improve the quality of existing posts and delete the least wanted posts. But as I have noted, since your blog is a product that is constantly expanding in size and value unlike traditional packaged products, you can improve your product by fine tuning your writing style and by exploring unique aspects of the topics you write about.

Now that you see your blog from this perspective, the importance of putting your best in every post is further accentuated. After all, you want your product to have loads of exciting features, right?