Social bookmarking has been a blessing for web surfers. Before the advent and popularity of social bookmarking tools and services, people used to save bookmarks locally in their web browsers. Since browsing is a continuous activity and there is no dearth of useful web pages, the bookmarks kept piling up until it became impossible to sort through the bookmarks to find a saved web page. Further, they could not be accessed from other computers.
Online social bookmarking, easy tagging, and sharing of the bookmarks throughout the bookmarking networks has changed all this. The bookmarking sites like delicious let you save web pages on the go for later viewing, so you can move on to the next page.
Every blogger dreams of getting bookmarked by tons of people and making it to the front page of popular bookmarking sites like delicious. So, without further ado, here are five ways to get more of your posts bookmarked, and open the gates to some long term and steady traffic.
Before writing a post, ask yourself if you were a visitor to your blog, would you bookmark this post? Is the subject of the post worth a lot of attention?
Generally, the kind of content that gets bookmarked often is not the usually rehashed junk that is being produced every second on the web. If you are creative enough, and you have done good research, go ahead and put a creative spin on an old subject. Otherwise, writing original content is the finest way to attract huge numbers of social bookmarkers.
Another type of posts that get bookmarked a lot are huge lists of resources, useful links, and tools related to a particular subject. The bigger the list, the more times it gets saved. People love neatly categorized, well researched, and recommended lists of resources. But at the same time, it is impossible for them to actually go through the whole list in one go, so, they are forced to bookmark it for future reference.
Clever but not dishonest. A great article with a poorly written title wouldn’t get as much attention as a great article with a great headline would get.
Compare the two:
“Learn more about getting bookmarked”
“5 easy ways to get bookmarked on delicious and become hot”
The latter perfectly describes the content of this post. The former is alright, but it’s boring and doesn’t catch the attention.
Although you have done a good job researching and writing an awesome post, you need to remind your readers to bookmark it. You can do so by placing links to popular bookmarking services at the bottom of your post or in the sidebar. When your readers scan through your post, greatly impressed by the content, and at the end they are presented with a bookmarking option, there is no way they are not going to save it.
An easy way to convince your readers that your post is worth saving is to show them some social proof. So, get your friends to save your post to get the ball rolling. When a visitor arrives at your page and sees that many people have already bookmarked it, he’ll be convinced that it is worth saving. (See how I have implemented it through FeedBurner)
And here comes another batch of visitors!
If you don’t let the world know that you have written amazing content, or you have compiled a great list of useful tools, no one is going to bookmark it.
So, stop staring at that post lovingly, and get ready to do some grunt work. Submit your post to every popular bookmarking site that exists. Why not? Everyone needs some reward for their hard work.
Don’t expect to climb to the top of the lists everywhere. You may be hot on delicious but voted only once on Digg. Though, it is likely that once you go viral, you’ll be seen everywhere. But rest assured that you’ll get your content’s worth.
Above all, understand your readers, be helpful, do your homework, and write with passion. Nothing is more effective and viral on the web than what is done and written with true passion.
Any more tricks up your sleeve?